I believe that my English proficiency is more than sufficient for me to undertake the kind of studies that I am seeking through this application. I
have scored well in such English language tests as TIEFL and GRE. As a
better indicator of my practical language skills, I just finished
translating an English book “The History of Graphic Design” into Chinese
together with four other translators, including a professor. My writing,
listening and oral English are as good as my reading. This application is being made with a sense of mission. As an
undergraduate, I have learned the basics of advertising, and I would be
promising in China as a graduate from one of the country’s best
universities. With a booming advertising industry in China, I will surely
secure a well-paying job. But I cannot be satisfied unless I can help my
country as much I help myself. For that, I wish to enhance my capabilities
by pursuing graduate studies in such fields as mass communication,
communication studies or media studies at a university in North America,
where these genres of studies are much more developed than in China.
Whatever program I get in, I would like my studies to be focused on the
theories of and practices in advertising. If you find me qualified for
advanced studies in areas other than those I have mentioned, I would
greatly appreciate it if you could let me know any suggestions that you may
have. The University of Hawaii is well known for its unique position as a bridge
between east and west. It is well known for its excellence in the
communication field, complete with an accomplished faculty and modern
research resources. With students from various nations, it provides its
students with a good chance to learn from different cultures. It is an
ideal place for communication studies. If I am accepted, I believe I can
make quick progress in communication studies in general, and in advertising
in particular. I plan to return to China after the completion of my graduate studies
either to teach at one of the larger Chinese universities or to lead a
Chinese advertising company. In either case, I will bring back what I will
have learned. I hope that, when the history of modern advertising in China
is written, I will be remembered as one of those who have played a
pioneering role in the development of the industry.
